Minneapolis Website Traffic

 

4 Ways A 404 Error Can Hurt Your Business

You have probably come across the dreaded 404 error when visiting sites online. However, if you run a business and this error pops up on your own site, then it can hurt your business. Here are a few ways the 404 error can hurt your business.

404 error not found image

1. It Frustrates Your Customers- When your customers or potential customers visit your website, they probably want to make a purchase or want to learn more information, but when they encounter a 404 error, they can quickly become annoyed. Sure, they may try to refresh the page a few times, but after that they will just leave and the chances of them coming back are slim. In turn, you could be losing out on getting new customers or maintaining repeat business, and this is why it’s important to take care of a 404 error as quickly as possible.

2. Your Bounce Rate Is Affected- 404 errors can affect your bounce rate in a bad way, and if you have a horrible bounce rate, then Google and other search engines will take notice. In turn, they will take this into consideration when ranking your website, which means your site could sink in the results of Google, Yahoo and other major search engines. Bounce rate refers to how long a person spends on your webpage, and if they don’t stay for a certain length of time, then they have bounced from your site. A high bounce rate will send red flags to Google and other search engines, and your site will likely see a dip in visitors, which means your business will take a hit.

3. Google Rank- As previously mentioned, a high bounce rate tends to translate to a poor rank in Google. There is also a chance your site may be removed from the search results altogether, which means you’ll have no chance of getting found in the search engines and the number of potential customers you will lose is immeasurable. In other words, a hit to your Google rank is a hit to your business and your bottom line. Hiring SEO Expert Minneapolis can help solve all those problems.

4. It Costs You Money- Believe it or not, but there’s a few way 404 errors can cost your business money. As previously mentioned, the error can cause existing customers to leave your site and never return and it can make getting repeat business much more difficult. However, if you have a 404 error, you are essentially wasting money because you are still paying hosting fees and things of that nature. You are basically paying for nothing, which means you may be losing money, and even though it’s only a little bit, the longer you ignore a 404 error, the more money you are essentially wasting. Learn more about Search EngineOptimization Services by watching this short Youtube Video.

The 404 error can leave your customers and potential customers feeling frustrated and annoyed, causing them to leave. It also negatively affects your bounce rate and you risk your site getting removed from the search results, as well as cost you money. If you have a 404 error, then you should correct it as soon as possible. Visit this Facebook page for more tips related to SEO.

*** Meta
The Error 404 “Page not found” is the error page displayed when someone asks for a page that’s simply not available on your website.

 

Top 10 Business Myths

Top 10 Small Business Myths

There are dozens of myths and misconceptions when it comes to small businesses. Unfortunately, people often spout-off lies and bad advice on business without really knowing what they are talking about. Every one of us has probably passed along these misconceptions at some time or another, but now is the time to separate myth from fact. Below, please find the top 10 myths about small businesses.

10. To get customers you need to be cheaper.
New business owners frequently think that they need to have the cheapest prices if they want to get customers from competition. This is anything but true. Look at stores like Macy’s or Nordstroms – they do not have cheap prices but still attract customers. You do not necessarily want to overcharge your customers, but do not take a loss in order to offer cheap prices.

9. If you cook well, you should open a restaurant.
How many times have you overheard someone saying, “Wow, you are a good cook. You should open a restaurant”? Little do they know that opening a restaurant requires a lot more work than just cooking the food. As any small business owner will tell you, there are dozens, if not hundreds, of hurdles to opening a business. Then, after opening the restaurant, business owners typically end up hiring a chef and focus entirely on operating the business.

8. You should not worry about a business plan.
People often mistakenly think that if they do not need to secure funding for their business, it means they should not worry about a business plan. Technically, you do not need a business plan in this situation, but you should still compose one for your own purposes. Creating a business plan will allow you to research your industry, organize your thoughts, and set your long-term goals.

7. Good friends will work well together.
Every year, hundreds of new businesses are opened by friends forming partnerships. Unfortunately, just because you are good friends with someone does not mean you will work well together. Forming a partnership with another person is a huge commitment. You need to be 100% sure that you will be able to work together before you take this big step.

6. Failure is the opposite of success.
In life we are all taught that failure is the opposite of success. However, the opposite is true when it comes to small businesses. Failure is actually an essential part of success. When you open a business, you are embarking on a new journey, and you learn through trial and error. It is unlikely that any business is going to be immensely successful from the start. There are going to be failures and bumps along the road.

5) Watch employees closely or they will slack off.
As we mentioned in last week’s tips for managing employees effectively, you cannot expect your employees to be productive 100% of their shifts. By allowing employees to have some time to breathe they will be more efficient when they are working on a project. The last thing you want to do is cause employees unnecessary stress by breathing down their necks.

4. If you build it, they will come.
Small business owners often invest all of their money into opening their business and forget to save funds for marketing purposes. People think, “if I open my store, people will naturally just come in off the sidewalk.” Uh, not true. You might get a few walk-ins if you have a great location, but it is essential to advertise your business if you want to attract new customers.

3. You can write-off everything.
Too many people learn this myth the hard way. If you take too many business deductions it sends a huge red flag to the IRS and could cost you thousands in unpaid taxes and fees. A general rule for write-offs is to ask yourself, “would I make this purchase even if you did not have a business?” If the answer is yes, then the item you are purchasing is probably not a business expense.

2. You will have more free time.
With this myth, the exact opposite is usually true. Nearly all-new business owners find that they actually have much less free time when they open a business – especially in the beginning. Yes, your schedule will be more flexible but it will not be lighter. Being a business owner is more of a life style than a job. If you are going to be successful, you will probably need to dedicate most of your time to it.

1. The customer is always right.
This is one of the oldest – and most incorrect – myths about running a small business. No, the customer is not always right. In fact, they are frequently wrong. If you always tell customers they are right, then you can wind-up losing thousands of dollars to customers who take advantage of you. There is nothing wrong with correcting a customer who is in error. However, you always want to be polite and professional in doing so.

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Being An Entrepreneur Can Be Challenging

I would like to share a formula for multiplying your personal effectiveness in Quantum Leaps. This life changing info was shared by my mentor, who runs a multimillion dollar media internet company and kicks butt at Minneapolis SEO.

“If you do not expect it, you will not find the unexpected, for it is hard to find and difficult.” Heraclitus, 500 B.C.

Number One – The Guarantee: You don’t have to be satisfied with improving things gradually or in little bits. Right now you are capable of ever expanding improvement in your performance, ten times as a matter of fact. You don’t have to settle with your present circumstances; they can change. Remarkably and quickly. If you’re willing and ready, life is just waiting to provide you with a breakthrough. No matter how you wish to define success or achievement, you have barely scratched the surface of what you can accomplish.

Quantum Leap is terminology taken from Quantum Physics; it requires a major rethinking of such concepts like time and space as well as how human consciousness operates. Physicists studying quantum mechanics note that particles make “jumps” without apparent effort and without covering all the bases between the starting and ending points.

If you want to push your foot on the gas peddle regarding your rate of achievement, you must find and actively employ new behaviors and new attitudes. To make the quantum leaps, you must be willing to have new routines.

Stop trying harder. Trying harder only produces incremental gains, not quantum leaps. Also, keep in mind that trying harder (even a lot harder) will often give you little more than a straight path to burnout. Attempting to succeed with “more of the same,” relying on committed effort, can blink you to better pathways.

Ignore conventional approaches. Look for a paradoxical move. If you’re now pushing through the river, try going with the flow. To make a quantum leap, you must break out of the rut you’ve been in. Second guess your routines and overcome the addiction to your old methodologies. Set a new pattern.

Think beyond what common sense would allow. True, there are limits, but you don’t need to worry about them. Your real limits are beyond your artificial mental boundaries. The false limits that you are carrying around in your mind are a self-imposed prison.

Suspend disbelief. You don’t have to be convinced that you can succeed in making a quantum leap, but don’t be believing the old ideas you’ve been carrying around about your personal limits. Doubt is what does the most damage, don’t give it any mental space. Proceed boldly, as if it’s inconceivable that you will experience anything other than a successful quantum leap.

The end result is vitally more important than how to get there. Focus on it! If you get too concerned with the step-by-step plan of action to be followed, you’ll find yourself brooding over potential problems and roadblocks that could be encountered. All you need is an aiming point and to take action! You will be moving into unchartered territory and drawing the map as you go, that is the definition of a quantum leap!

 

 

 

Why Franchise
People all over the world are turning franchises to help make their dream of owning a business a reality. Why? Because purchasing a franchised business presents a great opportunity for entrepreneurs to become successful business owners by taking advantage of a functioning business plan. As part of Watch Me Franchise.com, we hope to provide useful information to people who already have, or are considering purchasing a franchise business. Unfortunately, most people don’t fully understand all the benefits of owning a franchise business so we have put together the following list of some common reasons why people decide to take advantage of a franchise opportunity.

More Likely To Succeed Studies show that nearly 90% of all new businesses fail within the first three years, but by taking advantage of an already established business plan franchisees have much better success rates. A recent Gallup Poll found that over 94% of franchise owners considered themselves successful and over 75% would purchase their franchise again if they had to do it all over.

 

Proven Track Record

 

Franchises generally have a proven track record, therefore they have well established business plans that will help potential franchisees turn profits quicker then they would with a new business. It’s not uncommon for franchise owners to create a cash flow almost immediately. Franchisors want to see your business succeed and will help you ensure that it does.

 

Ability To Research

 

Before investing in a franchise business, potential franchisees have the opportunity to thoroughly research a potential franchise before making a decision. With a new startup business people are always in the dark, no matter how much research they do it is impossible to predict all aspects of a new functioning business. However franchisors provide a wealth of information to potential franchisees then prepare and train them to operate their new business. Additionally, franchisors provide support to help franchise owners with whatever issues they encounter with their business.

 

Lower Advertising Costs

 

Advertising a new business can be very expensive, but with franchises business owners often see much lower advertising costs. In addition to providing you with detailed plans on local marketing, franchises will benefit from any marketing the parent company does on a national level. To check out a fantastic marketing company see SEO Expert Minneapolis.

 

Brand Recognition

 

By purchasing a franchise a business owner will be able to take advantage of instant brand recognition. Customers are more likely to trust a brand they are familiar with, and being associated with a nationally known brand will give a business owner instant customer opportunities, regardless of the businesses